Experts at building your digital foundation through web design, social media marketing and Google SEO.
When someone needs a local trades pro...
We make sure they find YOU.
Get more leads, more clients, and grow your brand.
Want access to our Secret Google Blu-Print?
BluTrade Brands can build your Digital House Foundation. What does that mean? We lay a strong foundation for your brand so that you can build up and grow your business.
We can do social media marketing for any industry (we have done & still do!) but we specialize in small trades businesses. We price our packages based on trades people that don't have a large marketing budget.
Paving equipment operators
Sprinklers & irrigation installers
Concrete curbing installers
What makes us different from other digital marketing companies?
We build real relationships with your customers.
We honor human-to-human communication.
We bring the leads and let you focus on being the best in your industry!
Rolling carpet scraps into snakes.
Flipping the blue chalk line.
Armed with knee pads and a floor scraper.
A childhood spent on the job with Dad.
It smelled like new carpet, and tasted like sunflower seeds.
Aw, the good ol' days.
Building a brand is not the same as it once was.
Now, it requires digital savvy and a deep understanding of tech trends and online algorithms.
For Pros who spend the day on the job, building brands with their hands, it can feel insurmountable to take on the necessary evil of ONLINE brand building.
That's why we created blutrade brands.
With 20 years of experience building websites, graphic design, social media management, and business consulting, we've got skills!
We are Pros at building your digital presence to increase leads, get new jobs, and re-engage your existing clients.
Don't make your online presence a DIY fail.
HIRE A PRO!
Our Happy Clients
WHY is Google SEO important?
Search engine optimization (SEO) is a digital marketing strategy that aims to improve a website's visibility in search engine results (our main focus is Google!).
Achieving higher SEO rankings offers numerous benefits for trades business owners:
Increased website traffic
Websites that rank higher in search results receive more clicks and traffic. These potential customers are already looking for your services, make sure they find YOU and your business!
Increased Conversion Rates
When your website appears at the top of search results, it attracts more relevant traffic. This means that users are more likely to convert into customers or leads.
Websites appearing at the top of search results are often perceived as more trustworthy and authoritative by users. Higher rankings can boost your brand's credibility and reputation.
Compared to many other digital marketing strategies, SEO is cost-effective. Instead of dropping lots of money on Google Ads, invest in long-term SEO. It provides a higher return on investment (ROI) since it targets users actively looking for your products or services, reducing the need for outbound advertising. Also, customers are more likely to click on the first organic Google search term than the top sponsored one.
Better User Experience
User experience, or UX for short, encapsulates the experience the customer has on your website. This involves optimizing your website for better performance, including faster loading times, mobile-friendliness, and easy navigation. This results in an improved user experience, reducing bounce rates and keeping visitors on your site longer.
SEO provides long-lasting benefits. Once your website ranks well, it can maintain those positions for an extended period with regular maintenance. This offers long-term visibility and sustained traffic.
Outranking your competitors in search results can be a significant competitive advantage. It allows you to capture market share and establish your brand as a leader in your industry.
For local trades businesses, local SEO strategies can improve visibility in local search results, increasing foot traffic to physical stores. Often you will want to use keywords with city and county names.
SEO allows you to target specific keywords and demographics. Potential customers are already Googling "artificial turf near me" and if you rank high with those keywords, you'll be one of the first companies they see! They're already interested in what you have to offer! This targeted traffic often results in higher engagement and conversion rates.
SEO tools and analytics provide valuable data about user behavior, keyword performance, and website traffic. Adjusting your strategy according to these analyses can help you in the long run, instead of wasting your efforts where it's not as effective. These insights can inform not only your SEO strategy but also your overall digital marketing efforts.