As a local business in the beautiful state of Utah, you're well aware of the importance of having a strong online presence. But where do you start? How can you ensure that your potential customers can find you online? The answer lies in mastering your Google Business listing and harnessing the power of local SEO. In this post, we reveal the first three crucial steps to improve your Google Listing and boost your visibility in the local Utah market.
1. Claim and Verify Your Listing
The first step is to claim and verify your Google Business listing. This might seem like an obvious task, but it's surprising how many businesses overlook it. If your listing is unverified, it will not show up to any potential customers! Yikes! To claim your listing:
Go to the Google My Business website and sign in with your Google account. If you don't have one, you'll need to create it.
Enter your business name in the search bar. If your business appears, it's likely that a listing exists. Claim it.
Follow the steps to verify your listing. This usually involves Google sending you a postcard with a verification code. Once received, enter it to confirm your listing.
A verified listing is the first step to improving your local SEO and showing up in Google Maps and local search results.
2. Optimize Your Business Information
Now that your listing is claimed, it's time to optimize your business information, and make sure it is accurate. Here's what you need to do:
Ensure that all fields in your Google Business profile are completed. This includes your business name, address, phone number, website, hours of operation, and business category.
Upload high-quality images of your business, including the exterior, interior, and any products or services you offer. We recommend at least 10, but the more the merrier. Make sure they are relevant to your business. Visual content boosts engagement.
Write a concise and compelling business description. Highlight what makes your business unique and why customers should choose you.
Encourage customers to leave reviews on your Google listing. Respond to reviews, both positive and negative, to show that you value customer feedback. Keep track of your reviews just in case Google removes them so you can request them to be put back up.
A complete and optimized Google Business listing provides essential information to potential customers and signals to Google that your business is active and reputable.
3. Consistent NAP Citations
NAP stands for Name, Address, and Phone number, and it plays a pivotal role in local SEO. To improve your NAP citations:
Your business information, especially your NAP, should be consistent across all online platforms, directories, and your website. Any discrepancies can hurt your local search rankings.
Ensure your business is listed in local directories and citation websites like Yelp, Yellow Pages, and industry-specific directories. Consistent NAP information across these platforms is crucial.
Include your NAP information on your website, ideally in the footer or a dedicated contact page. This reinforces your business's location and contact details.
Next: Keep Your Utah Google Listing Updated with Current SEO Keywords
By following these three steps, you're laying a solid foundation for improving your Google Business listing and local SEO. These are just the beginning; local SEO is an ongoing process that involves regular updates, review management, and content creation. However, mastering these first three steps will set you on the path to local online success in the great state of Utah.
If you need help with your Utah Google Listing management or SEO research, call us!