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  • Writer's pictureBluTrade Brands

the 5 most important parts of your local business website

Haven't updated your website in a while? Whether you haven't because you're too busy or you don't know how, it's important to do so. Let's talk about why having a current website is important for you and your local trades business.

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1. User Experience (AKA UX or UI) on your site

Ensure that your website is user-friendly and easy to navigate. Your business website should also be visually appealing. However, beware of large image files, as they can contribute to longer load times and cause your potential clients to close out of your website. A positive user experience (or UX) keeps visitors engaged and encourages them to explore your site further. All these factors help with Google's crawlers and your SEO standing.

2. Post Quality Content on your Local Business Website

High-quality, relevant, and engaging content not only attracts visitors but also keeps them coming back. People will want to see photos from current jobs you've completed, not ones from 10 years ago! Make sure you are taking well-lit, non-blurry pictures of your work. (People love before and afters!) Don't forget to add alternative text to all your photos and graphics. These things are also crucial for search engine optimization (SEO).

3. Make sure your website is Mobile Friendly

Your website absolutely needs to be accessible on mobile devices. In most industries, your potential customers visiting your mobile website are about 50% - or more! Your site needs to be fully responsive and functional on smartphones and tablets so that you don't lose out on half the potential clients. Mobile compatibility is also a ranking factor for search engines.

4. Don't forget the Security

Protecting your website and user data from cyber threats is critical. Your website can also be blocked from being viewed if your connection is not secure. Regular updates, strong passwords, secure hosting, and encryption (HTTPS) are essential for maintaining a secure website. Most well-known website hosts like Wix, Squarespace, etc. offer these things behind the scenes.

5. SEO & Search engine visibility for your website

Optimizing your website for search engines is essential for increasing its visibility in search results, and all of the things above already mentioned contribute to a strong SEO ranking. Other items that also contribute to a strong Google presence: on-page and off-page SEO, keyword optimization, and quality backlinks.



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