We have a wide variety of digital services we provide to our clients. We feel like these are all essential services for trades businesses, and they all work together to boost your Google ranking!
All of these things are important so they can work together to boost your google ranking.
Why you should be posting on social media regularly as a trades business
Enhanced local visibility
Regular social media posting is your ticket to enhanced local visibility. Platforms like Facebook, Instagram, and Twitter allow you to geotarget your posts, ensuring they reach the right audience in your local area. Google Updates (on your Business Listing) also geotags your photos, which can tell search engines that you service that area. This increases your chances of being discovered by potential customers in the areas you service (or want to service)!
building trust and credibility
Consistent posting on social media builds trust and credibility. Some potential customers might click on your Facebook page but if there hasn't been any posts for 6 months, they may wonder if you're still in business. When potential customers see that you regularly share your work, provide helpful tips, and engage with your audience, it demonstrates your expertise and commitment to your trade. Trust is a powerful motivator for hiring local services.
showcase your craftsmanship
Don't miss out on the chance to showcase your craftsmanship. Show off your work! Regular posts can highlight your completed projects, demonstrating your skills and the quality of your work. Customers love seeing before & after photos, or time lapse videos of you working. Visual proof is persuasive, and it's an excellent way to win over new clients.
engage with your audience
Social media is a two-way street. It allows you to engage with your audience, answer their questions, and address their concerns. Ignoring commenters or DMs can be detrimental to your cause. Personalized interaction can make a significant difference when customers are deciding who to trust with their home improvement needs.
keeping customers informed
Use social media to keep your customers informed. Share updates, special offers, and promotions. You can also let them know if you are closed on certain holidays. Whether it's a discount on heating system inspections or a reminder to schedule their annual roof check, regular posts help keep your services top of mind.
boosting website traffic
Regular social media posting can direct traffic to your website. Share links to your services, blog posts, or landing pages. This not only informs customers but can also improve your website's SEO by increasing its traffic and engagement.
social media reviews
Social media platforms often feature reviews and testimonials. Encourage satisfied customers to leave reviews on your profiles. Positive reviews build social proof, reassuring potential clients that they're making the right choice.
staying ahead of competitors
If your competitors are active on social media, you should be too. Regular posting helps you stay competitive by ensuring your brand is visible and engaged with your audience. When people think of your industry, make them think of your business first!
establish brand personality
Social media allows you to establish a brand personality. Share behind-the-scenes glimpses, showcase your team, and tell your story. This humanizes your business and helps you connect on a personal level with customers.
Do you even exist if your potential customers can't find you online?
WHY is Google SEO important?
Search engine optimization (SEO) is a digital marketing strategy that aims to improve a website's visibility in search engine results (our main focus is Google!).
Achieving higher SEO rankings offers numerous benefits for trades business owners:
Increased website traffic
Websites that rank higher in search results receive more clicks and traffic. These potential customers are already looking for your services, make sure they find YOU and your business!
Increased Conversion Rates
When your website appears at the top of search results, it attracts more relevant traffic. This means that users are more likely to convert into customers or leads.
Websites appearing at the top of search results are often perceived as more trustworthy and authoritative by users. Higher rankings can boost your brand's credibility and reputation.
Compared to many other digital marketing strategies, SEO is cost-effective. Instead of dropping lots of money on Google Ads, invest in long-term SEO. It provides a higher return on investment (ROI) since it targets users actively looking for your products or services, reducing the need for outbound advertising. Also, customers are more likely to click on the first organic Google search term than the top sponsored one.
Better User Experience
User experience, or UX for short, encapsulates the experience the customer has on your website. This involves optimizing your website for better performance, including faster loading times, mobile-friendliness, and easy navigation. This results in an improved user experience, reducing bounce rates and keeping visitors on your site longer.
SEO provides long-lasting benefits. Once your website ranks well, it can maintain those positions for an extended period with regular maintenance. This offers long-term visibility and sustained traffic.
Outranking your competitors in search results can be a significant competitive advantage. It allows you to capture market share and establish your brand as a leader in your industry.
SEO allows you to target specific keywords and demographics. Potential customers are already Googling "artificial turf near me" and if you rank high with those keywords, you'll be one of the first companies they see! They're already interested in what you have to offer! This targeted traffic often results in higher engagement and conversion rates.
For local trades businesses, local SEO strategies can improve visibility in local search results, increasing foot traffic to physical stores. Often you will want to use keywords with city and county names.
SEO tools and analytics provide valuable data about user behavior, keyword performance, and website traffic. Adjusting your strategy according to these analyses can help you in the long run, instead of wasting your efforts where it's not as effective. These insights can inform not only your SEO strategy but also your overall digital marketing efforts.
Blutrade brands can take care of all your digital needs!
the top 5 most important parts of your website:
1. User Experience (AKA UX or UI)
Ensure that your website is user-friendly and easy to navigate. Your business website should also be visually appealing. However, beware of large image files, as they can contribute to longer load times and cause your potential clients to close out of your website. A positive user experience (or UX) keeps visitors engaged and encourages them to explore your site further. All these factors help with Google's crawlers and your SEO standing.
2. Quality Content
High-quality, relevant, and engaging content not only attracts visitors but also keeps them coming back. People will want to see photos from current jobs you've completed, not ones from 10 years ago! Make sure you are taking well-lit, non-blurry pictures of your work. (People love before and afters!) Don't forget to add alternative text to all your photos and graphics. These things are also crucial for search engine optimization (SEO).
3. Being Mobile Friendly
Your website absolutely needs to be accessible on mobile devices. In most industries, your potential customers visiting your mobile website are about 50% - or more! Your site needs to be fully responsive and functional on smartphones and tablets so that you don't lose out on half the potential clients. Mobile compatibility is also a ranking factor for search engines.
Protecting your website and user data from cyber threats is critical. Your website can also be blocked from being viewed if your connection is not secure. Regular updates, strong passwords, secure hosting, and encryption (HTTPS) are essential for maintaining a secure website. Most well-known website hosts like Wix, Squarespace, etc. offer these things behind the scenes.
5. SEo & Search engine visibility
Optimizing your website for search engines is essential for increasing its visibility in search results, and all of the things above already mentioned contribute to a strong SEO ranking. Other items that also contribute to a strong Google presence: on-page and off-page SEO, keyword optimization, and quality backlinks.